11th October 2017
In the last few decades, the lightning pace of technological advances has meant that devices typically became obsolete in a couple of years, purely because software quickly exceeds the capabilities of the hardware. But has this rapid evolution slowed in recent years?...
22nd September 2017
Managing a distribution channel is not a case of ‘set and forget’. If you want consistent sales growth, good distributor relationships and customers that love your products, you must manage the entire channel proactively, supporting distributors so that they can (and...
7th September 2017
Voice-activated personal assistants are everywhere. And you don’t have to buy a Google Home or an Amazon Echo to command a computer with just your voice. Everyone with a modern Mac, Windows PC or iPhone can use artificial intelligence to get things done. Windows 10...
3rd August 2017
At Axente, our business is completely enmeshed in the IT channel. Our job, broadly speaking, is to help manufacturers navigate the IT channel and get their products into the hands of consumers. But we were recently reminded that the IT channel is not familiar to...
30th July 2017
There are industry awards for just about every sector of commercial life. Even funeral directors like to recognise the best of their profession (at the Ideal Death Show), and toilets are celebrated by both the Loo Awards and the British Toilet Association’s Innovation...
17th July 2017
We’ve all seen them. The discarded social media accounts. The ‘latest news’ pages last updated in 2006. Facebook pages never touched by original content. The LinkedIn page that everyone in the company has forgotten. And if we’re guilty of creating these relics, we can...
